Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. In today’s digital age we also have the online brand to maintain, nourish and polish to present to the world. This is not restricted to a geographical location but roams and communicates beyond the space, time continuum. It is your virtual “digital brand”. In the year 2015, Digital Marketing is important for your business! It has been phenomenal in changing business models and challenging age old conventions.
Why Digital Marketing?
The key element of social media lies in ‘being social’. Digital Marketing has a transformative impact on business be it a large or small scale business. Businesses, which adopt social media, are more collaborative and responsive to customers. With the various tools available on social media, one can listen to customers, spur innovation, identify new market opportunities and gain credibility.
The Rise of the Digital Assets
Business is now playing out online and thinking that your bricks and mortar presence is all that is needed in a digital economy. If you are not found by search engines then you might as well be invisible. In some industries up to 90% of all buying decisions start with an online search.
So What Are The Digital Assets You Need To Create, Market And Manage?
- Websites (including blogs and e-Commerce stores)
- Social media channels and assets
- Multi-media content assets
- Mobile assets including apps and mobile sites
- Digital databases including email subscribers
Successful campaigns require multi-channel digital marketing strategies and tactics. These include:
- Search engine optimization (SEO)
- Paid digital advertising (this includes banner ads and Google Adwords)
- Social media marketing
- Email Marketing
Managing and Monitoring the Digital Brand
Multi-channel marketing requires the right tools and platforms to measure success and failure of campaigns. Community managers maintain and monitor “Tweet Stations” on Hootsuite or other Twitter platforms to see what is unfolding online. This maintenance can be in-house or outsourced.
Reasons to Choose Digital Marketing For a Business.
» Result Oriented Strategic Digital Marketing
A result oriented digital marketing campaign points your brand in the right direction.
» Optimize Advertisements Across Different Platforms
Your audience will be targeted through third party apps from Facebook when they visit the site which serve as a funnel to your ROI.
» Mobile Friendly
The rapid growth rate of the mobile users segment has upped the growth of digital marketing by widening the opportunities and reaching out to customers from various demographics, helping business customize and define their customer reach.
» Conversion Optimization
Running conversion based campaign and advertisements will benefit your business immediately and in the long run. Investing in SEM and SEO and keyword specific campaigns doubles your results, enabling you to generate and quantify revenues.
» Survival, Action, Trust & Reputation
For your business to survive, your brand must have a clear cut digital marketing presence. Survival incites action from your customers, which builds automatic trust and relationships, thus creating your reputation online.